About Me

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About me

I’m Jodel Carbonell, an SEO Specialist based in Davao City, Philippines, with hands on experience in keyword research, on-page optimization, and performance analysis. I help businesses improve search visibility and drive consistent organic traffic through data-driven, ethical SEO strategies that align with real business goals.

My professional background includes working as an Amazon Virtual Assistant, where I specialized in keyword research, competitor analysis, and listing optimization. This role sharpened my understanding of search intent, ranking factors, and how strategic optimization directly influences visibility and conversions, insights I now apply to website SEO across different industries.

I focus on long term, sustainable growth by combining technical SEO, content optimization, and continuous performance tracking. My approach is rooted in measurable results, ensuring that every SEO effort supports scalability, stronger online presence, and meaningful business outcomes.

my services

Who Am I Outside Work?

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Outside of work, I’m someone who finds clarity, balance, and inspiration in the outdoors. While I’m passionate and driven in my professional life, I equally value the moments where I can disconnect from screens, step into nature, and simply breathe. Whether I’m hiking through mountain trails, standing at a scenic viewpoint overlooking endless green landscapes, walking along the shoreline at sunset, or spending quiet time by a peaceful lake, being outdoors is my therapy. It’s where I reset mentally, reflect on life, and regain the energy to keep moving forward.

Adventure plays a big role in who I am. I enjoy exploring new places, especially outside the city, where I can experience fresh air, open spaces, and a different pace of life. Those experiences remind me to stay curious, grounded, and grateful. Every trip—big or small—teaches me something about resilience, perspective, and appreciation for the journey.

I also enjoy staying active. Sports like basketball, volleyball, and badminton have always been part of my routine, not just for fitness but for the discipline, teamwork, and competitive spirit they build. Going to the gym is another way I challenge myself—physically and mentally. It’s about consistency, growth, and showing up even on days when motivation feels low.

At my core, I’m someone who believes that growth doesn’t only happen at work. It happens on mountain peaks, during long walks, in intense games, and in quiet moments of reflection. These experiences shape my mindset, fuel my creativity, and help me return to my professional life with renewed focus, stronger discipline, and a deeper sense of purpose.

My Approach to SEO

SEO is not about shortcuts or chasing quick rankings. My approach is strategic, data-driven, and built for long-term growth. I focus on understanding search intent, optimizing technical structure, and creating content that truly answers what users are looking for. Every strategy I build is designed to increase visibility, attract the right audience, and generate measurable results.

  • Data-driven decisions

  • Search intent optimization

  • Clean, white-hat SEO

  • Long-term organic growth

Close-up of notebook with SEO terms and keywords, highlighting digital marketing strategy.

Certifications & Training

I completed the Pinoy SEO Bootcamp (January–March 2026), where I gained hands-on experience in keyword research, on-page SEO, technical SEO, and content optimization. This training strengthened my ability to help businesses improve their search rankings and online visibility.